Celebrate with SmileyWorld®

10:00 AM
Dec 1, 2023
E!Avenue Level 2 Event Square

Celebrate with SmileyWorld®

1 Dec 2023 – 1 Jan 2024

This Christmas, head down to Downtown East where an array of delightful activities await at SmileyWorld® Town! Get creative within our Photo Booth boasting 6 unique photo strips, take a dip into our 5m long Ball Pit to capture a selfie with giant SmileyWorld® Floats or engage in a world of fun with games like Giant Jenga, Interactive Board and Claw Machines. 

Experience SmileyWorld® Town with free-to-play activities such as the Ball Pit, Interactive Board, Giant Jenga, and Photo Walls, available daily 10am to 9pm. Get creative within the Photo Booth, featuring 6 unique photo strips, priced at $10 per session. Secure your 20-minute complimentary slot at the Ball Pit here
Individual activity terms apply. 

Starting from 15 November 2023 onwards, indulge in our exclusive Spend & Redeem campaign. Spend a min. of $50 (NTUC member) or $70 (Link member) to redeem a free SmileyWorld® gift wrapper and receive 1 SmileyWorld® Town claw machine token. For an additional $10 top-up, you can redeem a set of 2 SmileyWorld® pillowcases and 1 SmileyWorld® Town claw machine token with a min. spend of $80 (NTUC member) or $100 (Link member). Terms and conditions apply.

Capture smiles with our Spot, Snap & Post contest! Take a picture with our SmileyWorld® photo walls and tag it with  #DowntownEastSmileyWorld, and stand a chance to win SmileyWorld® Merchandise plus $20 Downtown East Vouchers (total value worth $60). Spread the joy!

SmileyWorld Town 

  • Individual activity terms apply.
  • Free-to-play activities include Ball Pit, Interactive Board, Giant Jenga and Photo Walls. These activities operate on a first come first served basis. 
  • Booking of admission to SmileyWorld® Town Ball Pit is required. Each slot offers 20 minutes of play at SmileyWorld® Town Ball Pit, sign up here. Socks are required for all participants entering the ball pit. Please bring your own socks. All participants under the age of 12 must be accompanied by an adult. Limited capacity in the Ball Pit, entry is on a first come first served basis. 
  • Photography and/or videography will be carried out at Downtown East Event Square for publicity purposes. By entering this area, you consent to have photos and videos containing you and your voice to be taken. Downtown East premises are monitored by CCTV surveillance. 
  • The Management reserves the right to refuse or expel guests from Downtown East Event Square premises whose conduct is objectionable and/or hazard to safety.
  • The Management reserves the right to amend these Terms and Conditions of entry without prior notice. 

Spend & Redeem

  • Promotion period: From 15 November 2023 onwards, while stocks last
  • Redemption Hours: 10.00am to 9.30pm at E!Avenue Level 2 & E!Hub Level 1 Info Counters
  • SmileyWorld® Gift Wrapper: Present same-day original receipt (max. 2 combined receipts) amounting to NTUC Members: $50 ($100 including NTUC FairPrice), Link Members: $70 ($140 including NTUC FairPrice) to redeem a free SmileyWorld® gift wrapper and receive 1 SmileyWorld® Town claw machine token. 
  • SmileyWorld® Pillowcase: Present same-day original receipt (max. 2 combined receipts) amounting to NTUC Members: $80 ($160 including NTUC FairPrice), Link Members: $100 ($200 including NTUC FairPrice) with additional $10 top-up to redeem a set of 2 SmileyWorld® pillowcases and 1 SmileyWorld® Town claw machine token. 
  • Redemption must be made on the same day as purchase and is limited to one redemption per shopper per campaign, regardless of amount spent.
  • Not valid with other promotions, privileges, discounts, and vouchers.
  • Receipt(s) from temporary atrium fairs / roadshows / pushcarts, Aranda Country Club, D’Resort, AXS, SAM, Singapore Pools, vouchers purchase and cards top-up are not valid. The Management reserves the right to reject any receipts deemed not valid for the promotion.
  • Tenants are not allowed to use their own outlet’s receipts for redemption.
  • Redemptions are on first-come-first-served basis and while stocks last. All redemptions are nonreturnable and non-exchangeable for cash or other gifts.
  • By participating in this promotion, participants irrevocably and unconditionally grants NTUC Club all consent and waivers necessary for his/her name, likeness, photographs and particulars to be used for publicity, marketing and advertising purposes without limitation in any manner.
  • The Management reserves the right to amend the terms & conditions at its absolute discretion without prior notice. The Management’s decision is final and no correspondences will be entertained.

Spot, Snap and Post

  • This contest (“Contest”) is organised by Downtown East.
  • To qualify as a valid entry, you are required to take a picture with our SmileyWorld® photo walls and tag it with  #DowntownEastSmileyWorld. Participants need to set their social media account privacy setting as "public" during the Contest period. 
  • Contest entries will cease on 25 December 2023 at 2359hrs.
  • 3 winners will win SmileyWorld® Merchandise plus $20 Downtown East Vouchers (total value worth $60) each.
  • Winners must be 18 years old or above, except employees of NTUC Club and family.
  • Only one entry will be accepted per person.
  • In the event that prize winners fail to respond to any notification from Downtown East in relation to the prize won (over a 7-day period), that winner’s claim to the prize will be forfeited. Subsequent winner(s) will be determined and notified.
  • The Management reserves the right to amend the Terms and Conditions at its absolute discretion without prior notice.
  • The Management’s decision on all matters relating to the draws shall be final, binding and conclusive and no correspondence will be entertained.